Novem Insights
Perspectives on APP engagement and digital strategy.
Digital Strategy · August 24, 2026
NPI-Level Targeting for APPs: Relevance Without Overreach
NPI-level targeting gives healthcare marketers a more precise way to reach nurse practitioners and physician associates based on who they are, where they practice, and the patients they may support.
Digital Strategy · July 28, 2026
Why Physician-First HCP Content Misses NPs and PAs—and How to Fix It
Too many HCP campaigns treat physician-led materials as a universal blueprint, later trimming or re-labeling them for the APP audience.
Behavior Change · June 16, 2026
From Content to Clinical Action: What Actually Changes Behavior?
A deep dive into what separates passive consumption from meaningful engagement in healthcare professional education—and the factors that actually move APPs from content to clinical action.
Digital Strategy · April 28, 2026
Mapping the APP Engagement Journey
Advanced Practice Providers are at the center of modern patient care. To truly connect with this audience, pharma marketers must move beyond isolated touchpoints and understand the full APP engagement journey.
Omnichannel · April 7, 2026
Omnichannel Engagement For Advanced Practice Providers: Meeting APPs Where They Learn and Practice
Omnichannel engagement delivers consistent, relevant information across multiple platforms, ensuring APPs receive the right message at the right time.
Education · March 17, 2026
Leveling Up APP Education: How Gamified Microlearning Expands Learning, Retention, and Engagement
Gamified microlearning blends short, focused educational moments with game mechanics to transform how APPs learn, retain, and apply knowledge.
Education · February 17, 2026
Why Supporting Visuals Matter in Digital Medical Education — Especially in GI and Rheumatology
In complex fields like gastroenterology and rheumatology, supporting visuals are essential for translating complexity into clarity.
Community · January 27, 2026
Building Stronger Clinical Communities: How Novem Creates Expert-Driven Disease State Networks
Novem's Community Network model creates digital learning ecosystems anchored around specific disease states, with multidisciplinary faculty and ongoing micro-education.
Clinical Strategy · January 6, 2026
IBD Starts That Stick
Successful IBD therapy adoption requires removing administrative and clinical friction. Pharma brands can support APPs from the first conversation to the first refill.